In 2014, a record two million Scots were offered the free flu vaccine[http://www.bbc.co.uk/news/uk-scotland-29408677], in an unprecedented national programme of immunisation. As part of the scheme, around 130,000 children were immunised in primary schools.
NHS Health Scotland, together with Speakeasy, set out to make an information film for parents and children. With topics ranging from the dangers of flu, to how the vaccine would be administered, the film aimed to educate in an informal and approachable tone.
As designer and animator, my role was to create a set of graphics that would link segments of the film, and would be used for on-screen captions. The brief was to imagine a child friendly video sharing site, with brightly coloured interface and iconography.
A central part of the film also required an animated cartoon style sequence, where a boy and girl character use the flu vaccine like a “superpower”, to fend off the evil flu virus.
The “You and Flu” DVD was distributed to schools all over Scotland and viewed by thousands of kids. You might say it's the most widespread “viral” campaign I've ever worked on.
Check out the finished piece at http://www.immunisationscotland.org.uk/vaccines-and-diseases/seasonalflu/childflu.aspx